INDUSTRY:
Art direction
CLIENT:
Bitaco
YEAR:
2023
SKILLS APPLIED:
3D Modeling, Packaging Design, Animation
Bitaco: Product Launch
Objective
Bitaco sought to launch a new loose-leaf tea product with packaging that reflects its magical essence while maintaining the brand’s distinctive graphic line. The goal was to create a unique, protective, and visually striking packaging that enhances the customer experience.
Process
We designed a tubular packaging concept that safeguards the premium quality of the tea and highlights the brand’s personality. The 3D modeling allowed Bitaco and its customers to visualize the packaging from every angle, appreciating its details with exceptional clarity. To enhance the launch campaign, we also developed an animation that brought the packaging to life in an immersive way.
Result + Impact
A distinctive 3D packaging design and promotional animation that captured the magical, premium, and memorable essence of Bitaco’s tea while staying true to its graphic identity. The campaign successfully blended entertainment and promotion, giving the launch a distinctive voice, with Okto’s attention to detail and technical precision ensuring that the visuals stood out and supported a seamless production process.
