INDUSTRY:
Environmental Education & Social Media
CLIENT:
Marabunta (for DAGMA – Cali)
YEAR:
2023
SKILLS:
Storyboarding, Visual Storytelling, 2D Animation, Background Design, Character Worldbuilding, Educational Content
Soy Humedal: Animated Web Series
Objective
Create a personal brand that encapsulates the designer’s freelance work under a unified and meaningful identity. The brand needed to express creativity, emotional connection, and a distinctive style while resonating with the designer’s personal story and creative vision.
Process
The brand name Natz, derived from the designer’s initials NZ, was conceived to reflect her identity and creative essence. The concept drew inspiration from the sea — her place of happiness — blending cool tones to capture its freshness and calm, with warm tones evoking the sand’s warmth, creating a harmonious coastal atmosphere. The palette combined aquamarine, sky blue, beige, and earthy browns to symbolize care, calmness, and balance (Hex #295058, #526C7B, #E6EFF1, #8A6148, #F9E8CC). A clean and elegant logo featuring the initials NZ was crafted to embody both professionalism and creativity. To ensure consistency across all creative touchpoints, a detailed brand manual was designed, guiding the use of colors, typography, and visual language for the studio’s materials.
