INDUSTRY:
Advertising & Social Media
CLIENT:
Perfect Storm (for Arm & Hammer – Puerto Rico)
YEAR:
2025
SKILLS:
Motion Graphics, Social Media Content Design, Carousel Design, Animation, Visual Storytelling
Arm & Hammer: Extended Vacations
Objective
Arm & Hammer, a well-known brand for reliable cleaning and personal care products, aimed to connect with the Puerto Rican audience through a summer-themed social media campaign. The core idea was that with the right cleaning essentials, household chores become easier—so families can enjoy their vacation for longer.
Process
This was a collaborative project led by the agency Perfect Storm, which provided the creative strategy, copywriting, and core content direction. Based on that foundation, Okto was responsible for developing the complete visual execution of the monthly content— including animated posts and static carousels for social media.
We created motion graphics and image carousels that captured a relaxed, tropical summer lifestyle, using vibrant color palettes and clean compositions. Each piece visually communicated the benefits of Arm & Hammer’s products—such as odor control, freshness, and convenience—through aspirational visuals rooted in Puerto Rican culture. The animations followed a smooth and friendly tone aligned with the brand's identity, while the carousels balanced product messaging with emotional storytelling.
