INDUSTRY:
Food & Beverage
CLIENT:
El Rapidito
YEAR:
2024
SKILLS:
Brand Identity Design, Logo Design, POP Material Design, Motion Graphics, Visual Storytelling
El Rapidito: Visual Identity & Motion Graphics
Objective
Develop a vibrant and energetic visual identity for El Rapidito, a fast-food venture, capturing the essence of its promise: hot, fresh food served instantly. The brand needed to communicate speed, freshness, and appeal through a playful and memorable aesthetic.
Process
We designed a logo featuring a hamburger atop a hotdog, both playfully burning to symbolize the heat, speed, and freshness of the food. The visual language used organic shapes, strong contrasts, and fluid lines to convey dynamism and energy while keeping it approachable and fun. Alongside the identity, we created a set of point-of-purchase (POP) materials and motion graphic animations that reinforced the idea of food “always hot and ready,” maintaining a vibrant and attractive look consistent across all touchpoints.
Result & impact
The branding gave El Rapidito a distinctive, lively personality that stood out in the competitive fast-food market. The bold visuals and animations strengthened customer recognition and conveyed the brand’s core values effectively. With its dynamic aesthetic and clear message, the brand became an inviting choice for customers seeking quick, fresh, and tasty meals.
