INDUSTRY:
Fashion & Apparel
CLIENT:
Dimarpo
YEAR:
2025
EXPERIENCE:
Brand Identity Design, Logo Design, Style Guide Development, Mockups, Motion Graphics, Visual Storytelling
Dimarpo: Branding & Motion Design
Objective
Develop a bold and sophisticated visual identity for Dimarpo — a clothing brand born with the clear purpose of expressing attitude and style in every garment. The branding needed to merge urban energy with contemporary design, appealing to a fashion-conscious audience through a strong, minimal yet striking aesthetic.
Process
We collaborated closely with Dimarpo’s founders to understand their vision and translate it into a complete branding system. The work included designing their logo, defining the brand’s identity and guidelines manual, and creating a series of digital assets — such as mockups and motion graphics — that brought the brand to life. The visual language balanced minimalism with dynamic and edgy details, featuring modern typographic choices, bold compositions, and clean yet impactful finishes. Motion graphic animations were crafted to extend the brand’s presence across digital platforms, reinforcing its storytelling and connection to its audience.
Result & Impact
The final deliverables included a cohesive branding system that gave Dimarpo a strong and recognizable presence, reflecting both sophistication and authenticity. The visual identity and accompanying digital assets positioned the brand confidently in the fashion market, helping it resonate with its target audience and communicate its ethos effectively from the start. Through its striking yet minimal style and dynamic animations, the brand successfully established itself as a fresh and expressive voice in urban fashion.
